Fitbit formally announces Pebble’s software assets acquisition | Digit

Fitbit has formally announced that it is acquiring Pebble’s key assets after reports emerged last week that a deal is imminent. Fitbit is only acquiring key personnel and software assets from Pebble. The acquisition excludes Pebble’s hardware products. Fitbit is the market leader in the wearables market and the company has performed against all the odds. With this acquisition, Fitbit says it will be able to deliver products faster and introduce newer functions. “We see an opportunity to build on our strengths and extend our leadership position in the wearables…